Digitalwisher

Royalty-Free Music For Sponsored Facebook / Instagram Ads

When creating sponsored ads on Facebook and Instagram, it is important to ensure that any music used is legally licensed and does not infringe on any copyrights. Ideally, the music should also be royalty-free. This will help ensure that your brand is not at risk of any legal issues related to the use of copyrighted music.

In this article, I would like to discuss your options as a marketer for using legal and safe copyright-clear music on your social advertising campaigns.

Are you planning to make an amazing video ad that will leave your audience astonished? Are you looking for affordable background music to use in Facebook and Instagram ads? Would you like to harness the power of music in your video ads?

You have arrived at the correct location if that applies to you!

The use of videos is becoming more widespread globally and individuals are becoming increasingly addicted to social media platforms like Facebook and Instagram. At present, nearly 25% of advertisements on Instagram are in video format and the precision of reaching the intended audience on Facebook is approximately 90%.

These advances mean gold for advertisers. They can use a powerful combo of visuals and music to reach the maximum percentage of the right pool audience.

Why Music is Important for Facebook and Instagram Advertising?

“60% of Instagram stories are watched with the sound on”- Brandwatch.

From this observation, we can deduce that music plays a crucial role in determining the level of engagement of viewers with videos. However, to effectively utilize this information, we need to understand and analyze the specific ways in which music impacts viewer engagement.

Let's take a step back and examine the typical mindset of consumers. Can you tell me, out of all the video advertisements you have watched in the past, which one made the strongest emotional impact on you?

Whatever advertisement it was, it likely had a memorable background music or song that played a role in evoking an emotional response. Even now, when you hear the music again, it brings back memories associated with the ad. This serves as a valuable lesson for advertisers: incorporating catchy music into their ads can make a significant impact on the viewer's emotional response and make the ad more memorable.

Music in advertisements not only invigorates memories but also strengthens the viewer's connection to the product being advertised.

The music evokes such strong feelings of nostalgia that the viewer is compelled to seek out the product without giving it much conscious consideration.

Even today, there are many advertisements that continue to elicit strong emotional responses in viewers, embedding themselves directly into their subconscious minds.

The reasons for a video ad being evocative may vary, it could be the comedic aspect, clever portrayal, or a unique message that touches an emotional chord, but in many cases, the underlying factor is the music used.

Music makes or breaks the perception of a brand on mental levels. Why is music so important in advertising? There is no single reason for this. Specifically for Facebook and Instagram ads.

6 Ways Music Enhances the Differential Character of Your Sponsored Ads

The underlying philosophy behind the use of music in campaigning can be traced back to six fundamental elements.

You need to understand them all to underline the promotional role of music in your social media ads.

1. Viewer Biases Neutralizing

Individuals possess inborn biases towards various musical styles. However, listening to music can gradually break down such biases in an unobtrusive manner.

Using music in an ad can be effective for desensitization, allowing the ad to bypass skepticism and reach the subconscious of most consumers. Music serves as the primary driving force behind the advertisement.

2. Flow & Structure

Incorporating music into video advertisements can enhance the overall viewing experience by highlighting emotional moments, adding drama, and evoking certain feelings. It can also help to strengthen the overall narrative and make it more impactful.

In addition, music acts as a subtle bridge between potentially conflicting visuals in your videos. It establishes the personalities of characters, whether positive or negative, through melodies and harmony in the advertisement.

3. Strengthens the Brand Authority

Enhancing a brand's credibility through advertising is known as establishing and strengthening brand authority.

One way to do this is by incorporating relatable music in a video ad, as it not only adds to the authority of the brand but also serves as a connection between the product and the visuals in the advertisement.

4. Amusement & Entertainment

The significance of entertainment cannot be overlooked. Music can be incredibly useful when the visual elements of an advertisement are not directly related to the product being advertised, as this is often the case in many industries.

In such instances, the entertainment factor can be used to grab attention. Additionally, entertaining ads tend to be shared more frequently on social media platforms. Music's crucial role in social advertisements can be considered a necessary ingredient, much like salt in cooking, without which the overall effect would be dull.

5. Reminiscent Effect

Advertisers strive to create ads that leave a lasting impression on users. Research shows that music has the ability to stick in people's minds for a long time.

Incorporating catchy and memorable music in advertisements is an effective way to increase product recall and make the ad more emotionally impactful. When combined with visuals, the combination of music and images can create an even more powerful and sentimental experience.

6. Adds Personalized Touch

Music genres can vary greatly in terms of their target audience, style, and overall appeal. Each genre serves a specific purpose and caters to certain groups of listeners. The differences between genres can be attributed to a variety of factors such as instrumentation, tempo, lyrics, and cultural influences.

Music can be a powerful tool to enhance the relevance of your ads to the intended audience by effectively evoking emotions and influencing their moods.

By carefully selecting and blending different elements of music such as various genres, tones, rhythms, and pitches, and incorporating dynamic changes in tempo, you can create a captivating and immersive experience for your targeted audience, effectively casting a spell over them.

5 Legit Ways of Getting Background Music for Sponsored Ads

Soundtracks by Popular Artists

Incorporating the music and likeness of well-known artists and celebrities can greatly enhance the appeal of your video ads, particularly to younger demographics. Utilizing popular songs from these figures in your ads on platforms like Facebook and Instagram can help drive sales.

However, agencies typically charge exorbitant fees for their services, making them cost-prohibitive for most advertisers. Additionally, this expense is particularly burdensome for Instagram advertisements, which are often used to accomplish short-term goals.

Free, Ready to Use Music

There are a variety of websites that provide royalty-free music that can be easily downloaded and used in commercial advertisements. These tracks can be incorporated into video ads without the need for any additional licenses.

The drawbacks, however, are significant.

When it comes to free music, the selection is often limited and may not be suitable for contemporary advertisements. The options available may be outdated or of low quality, making them better suited for older ads like those for local casinos in the 1980s rather than ads for modern fashion and technology.

It is uncertain for how long a certain soundtrack will be available for use without a license. If the conditions for renewing the license become difficult, the entire project may be jeopardized.

Plus you do not know the music you are considering. whether it is clean or not. So if you are using the music illegally of your innocence. So your videos may be blocked.

License Free Songs

This music, known for its excellence, is currently available for commercial usage without the need for a license.

The purpose behind keeping these soundtracks free to use is to lure people into embedding them into their projects so that the owners can impose licensing on them later when the projects start enjoying success.

The potential for risk is significant when using licensed music that requires credits. This temporary grace period may come to an end when your project starts to gain traction. The copyright holder may suddenly demand that you obtain a license or discontinue the use of their music. To protect your brand, it is wise to make strategic investments and steer clear of this option.

Licensing

Once a song has been created, the person who wrote it (the "owner") is granted certain legal rights to the song. These rights are known as copyrights, and they give the owner the exclusive ability to control how the song is used. For example, the owner can give permission for others to use the song in certain ways, such as making copies of it or performing it live. This permission is granted through a document called a license.

Licensing music for use in Facebook and Instagram ads involves obtaining a Synchronization License from the copyright holder.

This license allows the advertiser to use the music in their ad and can be obtained by negotiating directly with the artist or their agent. In some cases, music libraries may hold the license, and negotiations can take place with them instead.

However, licensing is not recommended for long-term use as the license is only valid for a certain period and may require renewal, which can become costly over time. Additionally, licensing may not be suitable for organizations looking to establish a consistent brand image.

A better option is to purchase music outright, which grants the user lifetime use of the music and eliminates the need for renewal.

How can you legally use copyrighted music?

Music that is no longer under copyright protection, known as public domain music, can be used freely without obtaining permission or paying royalties. This typically occurs after a certain period of time has passed since the composer's death or the work's first publication.

The length of time can vary depending on the country and type of work. For example, in the United States, works created before 1923 are generally in the public domain. However, it's important to note that certain arrangements or recordings of a public domain work may still be protected by copyright. It's best to research the specific copyright status of a piece before using it.

However, the disadvantage of this approach is that the music may no longer be current or trendy, and will require re-creation in order to maintain a unique identity for your brand. Using it unchanged will not effectively establish a distinct image for your brand.

Although you can utilize the free music library available on Facebook, it may not offer a wide range of options. Additionally, using music from this source may decrease the originality of your projects.

Can you be penalized if you don’t use a license? Or if you use copyrighted music in Facebook ads?

You can use copyrighted music in your Facebook Ads as long as the portions you are using are not substantial.

However, this small section of music is only a brief moment in time and it does not fulfill your requirements.

Also, there are some regions where Facebook doesn't have music deals. So this general rule does not apply there. That is if you use copyrighted music for free in your video ads. So it will not be able to reach some areas of the world.

Royalty-Free Music

This is not what the word "free" in "royalty-free music" means. That this music is free of cost. Instead, it is royalty-free.

Instead of paying each time you use the music, with Rights Managed Music, you pay only once to acquire the rights to use the music.

To better understand the difference, it's important to know that Rights Managed Music is the opposite of Royalty Free Music.

In Rights Managed Music, royalties are paid to the owner by the purchaser based on two factors.

1. Estimated number of people exposed to the music
2. The number of times the song is played.

Therefore, advertisers have to pay royalties to the company every time copyrighted music is played in their videos. This becomes a huge sum.

Royalty-Free Music offers a simple and smart solution for those looking to use music in their videos. Instead of paying for each use or incurring additional costs, a one-time payment grants lifetime use of the music. This is a cost-effective option that eliminates the need to constantly pay for rights to use the music.

Royalty-Free Music provides advertisers with the necessary rights to use the music in their video advertisements. This type of music can be easily synced to video and can be utilized repeatedly in multiple videos without incurring additional fees.

When purchasing Royalty Free music, the cost is a one-time fee regardless of the duration of use or the number of listeners. You can use the music for an extended period or have a large audience without incurring additional expenses.

An abundance of royalty-free music tracks is available for purchase to fulfill all of your advertising music requirements. Additionally, there are collections of music that can be purchased in a bundle, allowing for the use of similar-sounding tracks in multiple videos.

Also, you can get its multi-platform usage rights by paying an additional amount. So you can promote your brand with peace of mind.

In summary, this chapter on choices emphasizes that while there are options for obtaining free music, the quality may not be as high or the limitations may outweigh the benefits, making it a situation where one may not gain any advantage.

"While it may seem that free music is a cost-effective solution, it often falls short in providing enough content and may not meet specific needs. Additionally, hiring well-known artists for music can be quite expensive. A more viable option is to use royalty-free music, which offers a wide range of options at a more reasonable cost."

Conclusion

Music can greatly enhance the effectiveness of your social media video ads by creating an emotional connection with the audience and reinforcing your brand's message. It can help establish your brand's authority and make a lasting impression on the viewer's mind.

However, make sure you choose such music. Which perfectly suits the video type and business niche. And match it with the pulse of the images in the video. On the other hand, most brands have a limited budget to spend on background music for video ads.

One way to overcome budget constraints when it comes to background music for video ads is to use royalty-free music. There are many music libraries available that offer a wide variety of genres and soundtracks that can be used to enhance your videos, regardless of the niche. One such example is Foximusic which offers a diverse collection of royalty-free music for video ads. This can be a cost-effective solution for businesses looking to add music to their videos without breaking the bank.

At Foximusic, we pride ourselves on creating all of our music internally and personally selecting each piece. Additionally, we maintain full ownership of all copyrights, guaranteeing that your purchase will not be impacted by any third-party rights holders.