How do Facebook ads target specific users Mcq?
There are several ways that Facebook ads can target specific users:
- Demographic targeting: Facebook allows advertisers to target ads based on user's age, gender, relationship status, and other demographic characteristics.
- Interest targeting: Facebook allows advertisers to target ads based on user's interests and activities, as indicated by their Facebook activity and the pages they have liked.
- Behavioral targeting: Facebook allows advertisers to target ads based on user's past actions, such as the products they have purchased or the websites they have visited.
- Custom audiences: Advertisers can create custom audiences by uploading lists of email addresses, phone numbers, or other identifying information. Facebook will then try to match these records with its users and show the ads to the matching users.
- Lookalike audiences: Advertisers can create lookalike audiences by selecting a "seed" audience (e.g., a list of their current customers) and asking Facebook to find other users who are similar to the seed audience.
- Location targeting: Facebook allows advertisers to target ads based on user's location, including their country, region, and city.
- Language targeting: Facebook allows advertisers to target ads based on user's language preference.
- Device targeting: Facebook allows advertisers to target ads based on the type of device that users are using (e.g., desktop, mobile, tablet).
